One of the most influential reasons to why this years social strategy was so successful was the organizational system I implemented for the digital marketers. The activities list, as shown below, was split into seasonal categories. At the start of each season the digital marketing team would meet up and divide the spotlight posts we would be in charge of, making sure to evenly cover all activity types at LT. Other organizational tools on this spreadsheet included a status tracker and records of which photographers were assigned to that book spread and who had submitted photos to the drive. At the end of each season it was a goal of ours to make sure every post on the list had been published in some capacity, leaving to us have fully covered all aspects of LT equally.