A newer element of social media content for the digital marketers were promotional videos and TikToks. One half of these videos served the purpose of hyping up sports and activities through edited highlight reels that would be posted leading up to big events such as the Boys Basketball Blackout game or the State Competition for the Varsity Poms Team, and usually received high engagement both as reels and TikToks.

The other half focused on connecting with the student body and displaying the Tabulae community. Some were more serious such as the Change of Pace Theme Explanation video and the Why Tab video, but others were more of an outlet for us to have fun with our content such as the 16 days until deadline TikTok and Halloween costume contest!